SEO CONSULTANT · 25 YEARS · WORLDWIDE
25 Years of Building SEO Systems That Scale
From the Philippines to 15+ countries. I build the systems, write the strategy, and execute the work.
My name is Alwin Clores. Most people call me Win.
I started in SEO in 2003, when this field was small enough that winning a Google ranking contest for a made-up keyword actually proved something. I did that twice. Nationally in the Philippines, and in 2008 I placed in the global top 10 of the Busby SEO Test, one of the most competitive SEO challenges of its era.
That early period taught me the thing that still holds twenty-five years later: SEO is not about tricks. It’s about understanding how search systems work and building assets those systems trust.
From Building Sites to Building Systems
The Technical Foundation
Gold Medal, TESDA Web Design Competition, Philippines. I came up through web design and development: HTML, CSS, PHP, WordPress, Linux servers. That foundation never left. It’s why I can read a crawl log and translate it into developer-ready action items the same day, and why my schema doesn’t just validate, it earns rich results.
Year One in SEO
Started when the field was small enough that ranking contests proved real skill. Multi-awarded in the national SEO contests of the Philippines in 2005 and 2007, then global top 10 in the 2008 Busby SEO Test.
Optimizing at Scale
First major SEO role at US Auto Parts in Carson, California. Two large e-commerce sites and a network of 20 supporting micro-sites. On-page frameworks, site architecture, crawlability, UX. That’s where I learned what it means to optimize with real revenue on the line.
Local SEO Across 50+ City Markets
Built local SEO strategy across 50+ US city markets for an enterprise-level client: GBP optimization, citation networks, and geo-targeted content frameworks built from scratch.
Sydney Agency Years
Ran SEO for multiple agencies, led cross-functional teams, handled technical implementation across large client portfolios. That led to a senior manager role owning strategy and execution for 140+ active clients across diverse industries. Average outcome: 40 to 60% organic traffic growth within the first six months of engagement.
The AI Layer
Three years ago I started treating AI as infrastructure, not as a faster way to generate content. I built a proprietary SEO system using Claude AI and ChatGPT: full technical audits, a 0-to-100 health scoring model with 80+ checkpoints, E-E-A-T evaluation mapped to Google’s Quality Rater Guidelines, automated JSON-LD schema by content type, topical authority modeling, competitive gap analysis, and content brief production. What used to take a full team seven days now takes roughly one. I also optimize for GEO, positioning client content in AI Overviews, Perplexity citations, and SGE answers.
What I Specialize In
Awards and Recognition
Global Top 10, SEO World Cup
Busby SEO Test, one of the most competitive global SEO challenges of its era.
Multi-Awarded, National SEO Contests
Repeat placements in the national SEO contests of the Philippines.
Gold Medalist, TESDA Web Design
National web design competition, Philippines, years before SEO became the primary field.
Need Someone Who Can See the Whole Board?
Technical, content, authority, AI. Systems instead of checklists. If that’s what you’re looking for, let’s talk.
Senior SEO strategist, AI systems architect, and web developer. 25 years across search, design, and build.
Support Links
Get in Touch
- Philippines
- Phone: +63 999 388 8895
- Email: winclores@gmail.com