CASE STUDIES · REAL ENGAGEMENTS
Work That Actually Moved the Needle
Nine client engagements across the US and Australian markets. Different industries, same discipline: build the system, fix the signals, let the results compound.
Enterprise E-Commerce SEO Across Two Major Sites and a 20-Site Network
US Auto Parts · 3-year engagement · on-page frameworks, technical audits, and UX across a full site network
The Problem
Two large e-commerce websites competing in the crowded US auto parts market, supported by a network of 20 micro-sites, with real revenue riding on organic performance. The network needed coordinated optimization at scale: consistent frameworks, clean technical foundations, and a user experience that converted the traffic it earned.
What We Built
- SEO and optimization managed across 2 major e-commerce websites and a network of 20 supporting micro-sites
- On-page SEO frameworks covering site architecture, meta tag strategy, and keyword placement
- Technical audits ensuring crawlability, indexability, and page performance across the full site network
- UX/UI improvements designed and implemented to reduce bounce rates and improve engagement
Results
National Organic Visibility for an Enterprise Charter Bus Booking Platform
End-to-end SEO consulting · technical, architecture, content strategy, and local search across 50+ US city markets
The Problem
An enterprise charter bus booking platform competing in a national market where every major city has its own search dynamics. Generic location templates were not going to compete. The platform needed an organic acquisition roadmap built from real search intent, market by market, with the technical foundation to support it.
What We Built
- End-to-end SEO consulting covering technical audits, site architecture restructure, content strategy, and local search
- Website performance improvements directed with the internal development team: technical fixes, URL structure changes, CMS-level optimizations
- Local SEO strategy across 50+ US city markets: GBP optimization, citation building, and geo-targeted content frameworks
- Keyword research, intent mapping, and topical gap analysis guiding the organic acquisition roadmap
Results
From Buried to Booked: Organic Growth for a Multi-Practice Law Firm
12-month engagement · technical SEO, content architecture, local pack dominance across 3 offices
The Problem
A mid-size Sydney law firm with three office locations had near-zero organic visibility outside branded search. Competing firms were capturing inquiry traffic on high-intent queries like “employment lawyer Sydney” while this firm relied entirely on referral and paid ads. Duplicate service pages across locations, thin practice area content, no structured schema. Google had no idea what they were actually about.
What We Built
- Full technical audit and remediation: crawl issues, canonicals, duplicate location pages
- Topical authority cluster covering 14 practice areas, each with a pillar page and supporting FAQs
- LegalService schema across all practice and location pages
- GBP optimisation for all 3 office listings, service attribution and review signals
- Internal link architecture directing equity from blog content to money pages
Results After 12 Months
Local Pack Dominance for a Trade Services Network Across Melbourne
9-month engagement · restoring organic and local performance after a migration wiped 60% of traffic
The Problem
A Melbourne trade services company spanning plumbing, electrical, and air conditioning relaunched on a new CMS. Post-migration, organic traffic dropped 62% in six weeks. Redirects botched, canonicals misfiring across the new URL structure, hundreds of crawl anomalies in Search Console. Leads dried up almost overnight.
What We Built
- Full migration audit: 400+ redirect mapping, canonical correction, crawl path repair
- Rebuilt service architecture with suburb-level pages for 22 Melbourne suburbs
- GBP optimisation and citation cleanup across 6 major directories
- Core Web Vitals remediation bringing LCP under 2.5s on all service pages
- Structured reindexing strategy via Search Console to accelerate recovery
Results After 9 Months
Topical Authority System for a Consulting Firm Entering a Competitive National Market
18-month engagement · organic authority from near-zero to category leader on target commercial terms
The Problem
A Brisbane consulting firm with strong offline credentials had no meaningful organic presence: four pages of brochureware, no content strategy, minimal domain authority, entering a national market dominated by well-funded incumbents with years of content depth. No room to spread effort thin.
What We Built
- Topical authority map covering 6 core service areas with 40+ supporting content pieces
- Content cluster built on the Rank Loop framework: intent mapped, entity covered, schema-reinforced
- Service pages rebuilt around transactional intent with clear conversion architecture
- Thought leadership content targeting informational queries for trust and inbound links
- GSC-driven iteration cycle: monthly refreshes based on impression-to-click data
Results After 18 Months
Web Design and Local SEO for a Chiropractic Clinic: Rank and Position Up 30%
Ongoing engagement · web design, local SEO, and advanced keyword research · 5.0 verified client review
The Problem
An established chiropractic clinic wanted to keep growing its online presence in a local healthcare market where the maps pack decides who gets the call. The site needed a redesign, and the rankings needed a campaign built on real keyword research, not guesswork.
What We Built
- Website redesigned with conversion paths aligned to local search intent
- Local SEO campaign covering GBP optimization, citations, and review signals
- Advanced keyword research targeting the queries patients actually search
- Fast-response workflow: immediate answers, flagged by the client as the standout
Results
Local SEO That Doubled Income Month Over Month for an Auto Repair Shop
Ongoing engagement · local SEO across Google and Bing · built for lead quality, not just traffic
The Problem
A car service and repair shop wanted higher local rankings and better quality leads. They ran a competitive review of top search agencies and narrowed it to three. What won the engagement: a clear plan, hard commitment to the goals, and the confidence to back it.
What We Built
- Local SEO campaign run across both Google and Bing
- Pilot programs introduced, building a direct working relationship with Google
- Strategy built collaboratively from a deep read of the business first
- Lead quality prioritized over raw traffic volume
Results
Traffic Up 100% and Map Rankings Up 60% for an Exterior Cleaning Company
Comprehensive digital marketing · SEO, link building, on-site and off-site optimization, content
The Problem
An established exterior cleaning business in a brutally competitive vertical had burned through at least 9 SEO and digital marketing firms over 14 years. Same pattern every time: big promises, generic execution. They needed someone who would actually listen, research their specific market, and fix the problems unique to their site.
What We Built
- Full-scope digital marketing: SEO, on-site and off-site optimization, link building
- Blog creation and content program tied to service demand
- Real, meaningful research into the site and market before any work was proposed
- Options scoped to budget, then executed exactly as promised
Results After 3 Months
From Zero Website Traffic to 10,000+ Monthly Views
SEO, PPC, and content · full analytics setup · steady compounding growth since year one
The Problem
A gutter cleaning company started with zero traffic on a website that generated nothing. They needed the whole engine: search visibility, paid coverage while organic matured, content worth ranking, and analytics to prove what was working.
What We Built
- Site audit and keyword research building the target phrase set from real analysis
- PPC managed on Google while organic rankings compounded
- Blog content created, reviewed with the client, and published on a steady cadence
- Google Analytics set up and managed, plus competitor reverse engineering
Results
Ready to Be the Next Case Study?
If your site has the potential but not the rankings, let’s figure out why and fix it. No fluff, no retainer pitch. Just a straight conversation about what’s actually holding you back.
Senior SEO strategist, AI systems architect, and web developer. 25 years across search, design, and build.
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